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SEO EXPERT

Country: Perú / Colombia CORP

AREA VISION 

Develop and execute consumer-centric, full funnel and SEO strategies to accelerate ecommerce & brands goals and KPIs. The SEO Expert's responsibilities include analyzing and identifying gaps in website content, optimizing pages for improved search results, link building strategies, and supervising content creation.

ROLE

Manage SEO strategies for 3 brands in 12 countries of LATAM.
Collaborate with cross functional partners such as Brand Teams and Analytics Teams to execute full funnel strategies.
Lead external agency relationship for ecommerce and content sites.
Do technical audits, keyword research, benchmark and developing insights for SEO strategies.
Conduct keyword research using dedicated software and generate new keyword ideas.
Develop link-building (SEO Off-page) and On-page strategies.
Track metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics.
Stay up to date with new SEO, social media and digital marketing industry trends, tools and practices.
Competitive tracking, monitoring of industry benchmarks and gaining insights into competitive strategies
SKILLS
HTML and JavaScript experience (preferred)
Research skills and attention to detail when pulling data from multiple platforms
An inquisitive nature and an ability to think creatively
Results-oriented
Strong problem-solving skills
Team-oriented, passionate about fostering cross functional collaboration
Excellent communication skills; ability to translate technical concepts into non-technical terms and vice-versa
Passion for and experience in digital media, SEO, ecommerce and digital marketing


Área de trabajo: Developer, Technology

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