Desafíate. Crece. 

Position: Brand & Marketplace Media Manager

Country: México

Area Vision: 

• Develop and execute consumer-centric, full funnel media strategies to accelerate brand and marketplace goals and KPIs.​

Role:

• Manage all digital and traditional media for L’BEL in 5 countries in Latin America, with special emphasis on Mexico​

• Develop media strategies that accelerate ecommerce sales, customer acquisition and retention​

• Design 360 campaigns aligned with business goals​

• Collaborate with cross functional partners such as Brand Teams, Ecommerce Teams, eCRM Team, Creative Team and Analytics Teams to execute full funnel strategies​

• Lead external agency relationship for ecommerce sites​

• Own, allocate and manage media budget for brand dot coms and marketplaces (Amazon and Mercado Libre)​

• Optimize channel mix between paid social, display, programmatic and other channels to ensure best results​​

• Explore new channels and tactics to expand media mix​

• Optimize audience, creative and landing page strategies ​

• Own, allocate and manage Amazon media budget for all 3 brands in Mexico focused on driving online sales ​

• Track campaign performance, monitor ROAS, ROI and KPIs to develop action plan​

• Create and share reporting of campaign results, key insights and implications with cross-functional teams ​

• Stay up-to-date on latest digital platform changes, new channels, media landscape and best practices – share knowledge and best practices with the team​

• Competitive tracking, monitoring of industry benchmarks and gaining insights into competitive strategies ​

Skills:

• HTML and JavaScript experience (preferred)​

• Research skills and attention to detail when pulling data from multiple platforms​

• An inquisitive nature and an ability to think creatively​

• Results-oriented​

• Strong problem-solving skills​

• Team-oriented, passionate about fostering cross functional collaboration​

• Excellent communication skills; ability to translate technical concepts into non-technical terms and vice-versa​

• Passion for and experience in digital media, SEO, ecommerce and digital marketing